It’s Not About What You Do, but Why You Do It

Sometimes WHAT is important than WHY but most of the time, WHY is more important than WHAT..
Why you're doing something is actually more important than what you're actually doing. Your why is your purpose, cause, and belief—it's what's driving your motivation for action. If you can articulate why you're passionate about an idea, you can use that ability to facilitate interest in your idea. 
Why as  a starting point is essentially creating a beginning based on a feeling that's strong in you.In this equation, what is simply the result. Rather than starting with what, you can instead generate it by first deciding why you want what you want in the first place.